With the development of the times and the rise of the economy, beauty has gradually become a trend pursued by people, followed by the increasing number of beauty salons on the street.
At the same time, the business competition between various beauty salons is becoming more and more fierce, and how to retain customers has become the top priority. Sanlianbang is here to talk to you today about how to run a beauty salon well!
1.Reasonable positioning of beauty salons
The first step in running a beauty salon is undoubtedly to define the location of the store in advance before opening, for example, it can be positioned as a special beauty salon or a community life beauty salon. For example, a community life beauty salon, when you run a beauty salon, you should think of ways to get beauty-loving women from the surrounding communities to gather here to get the greatest convenience and the possibility of becoming beautiful.
2.Improve the overall quality of beauticians through training
Unlike in the past, with the sweeping of online knowledge, consumers can accept various new types of beauty knowledge more quickly through different channels, so the common phenomenon is that beauticians cannot understand the latest beauty knowledge and needs put forward by consumers, so they are rejected. Market eliminated.
Therefore, in order to maintain the long-term operation of beauty salons, those in power need to continuously send beauticians to go out for training, so that beauticians can master and update more beauty knowledge and professional skills, so as to meet the needs of customers who pay more and more attention to professional services. The hospital can develop rapidly.
3.Treat customers with sincerity and be humane when designing event plans
Whether it is a festival or a whim, beauty salons can always come up with a variety of activity plans. At the beginning of the first event, the attitude of the customers was still encouraging, but as the frequency of the event became higher and higher, the enthusiasm of the customers gradually disappeared.
In fact, in order for the various activities carried out by beauty salons to attract customers, the key is that operators should put themselves in the position of consumers, reject simple bundled sales and simply buy gifts, and instead focus on injecting feelings into activities and enhancing themselves. relationship with customers.
4. in-depth understanding of customers, prescribe the right medicine
After leaving your store, you can come back again, it can be said to be a repeat customer. To have a repeat customer, take care of some potential regulars. In the process of customer consumption, pay attention to the customer’s age, social relationship, income, hobbies, consumption habits, etc., including the sensitive factors of promotion, as well as family structure, loyalty, etc. Retain customers for the store.
5.gradually establish their own brand
Only by establishing your own brand can you gain the recognition and love of more customers. The brand is equivalent to the movable type signboard of a store, which is the most powerful publicity! However, building a brand is not an easy task. It takes years of praise and word-of-mouth to be effective. Therefore, it is necessary to establish emotional links with customers from detailed services, increase customer loyalty, and finally create your own brand!